Creating One Unified Force at BD MDS
Becton Dickinson (BD) is a global medical technology and pharmaceutical company recognized for advancing health worldwide. The MDS division—Medical Delivery Solutions—comprises over 300 professionals across India, Sri Lanka, Nepal, and Bhutan. This dynamic sales and field force directly engages with hospitals and doctors to promote BD’s life-saving solutions, making a tangible difference in healthcare delivery across the region.
The Challenge
The Reality
In the fast‑paced world of healthcare sales, the BD MDS team’s daily rhythm revolved around demanding fieldwork — visiting hospitals, engaging with doctors, and promoting vital medical solutions. While their work directly impacted lives, the repetitive nature of these responsibilities had begun to create routine fatigue.
Many team members had started to lose sight of the larger purpose behind their actions, disconnecting from the profound impact of their contributions to healthcare advancement.
The Vision
Leadership recognized the urgent need to transform this disconnection into renewed energy and purpose. Their goals were clear:
Reignite a shared sense of pride and purpose across all team members
Reinforce the belief that every individual’s contribution drives the collective mission
Strengthen unity across diverse geographies to create a truly One BD mindset
The challenge was to translate these intentions into a powerful, visual, and emotional experience.
The Pushpin Challenge: Unity Through Action
Success Tea Consultants designed an extraordinary experiential activity that would transform abstract goals into tangible achievement. The Pushpin Challenge became a masterpiece of symbolic collaboration, where every action contributed to a breathtaking whole.
The Foundation
A massive mosaic map of India and adjoining countries was created as the centerpiece, divided into 45–50 sections representing different regions across the BD MDS operational landscape.
The Design
Each block was engineered to hold 1,000–1,100 pushpins, with teams blended across geographies to work together and demonstrate how every pin, every person, and every effort counts toward the larger vision.
The Revelation
The completed mosaic unveiled a breathtaking image crowned by the team’s cumulative achievement number in crores—a powerful symbol of one collective impact transforming healthcare across nations.
The Execution
Regional heads guided their zones—North, South, East, and West—reinforcing both local ownership and national unity as over 45,000 pushpins came together in a coordinated effort.
The activity was immersive, high-energy, and deeply emotional—turning teamwork into tangible art that participants could see, touch, and remember. Every pushpin placement became a metaphor for daily work: small individual actions creating monumental collective impact.
Transformational Impact: A Legacy of Unity
Professionals United
Team members from India, Sri Lanka, Nepal, and Bhutan collaborating as one force
Pushpins Placed
Individual contributions creating a stunning visual representation of collective achievement
Countries Connected
Regional boundaries dissolved into a unified operational landscape of shared purpose
Lasting Outcomes
The Pushpin Challenge delivered transformational results that extended far beyond the event itself. The initiative successfully rekindled pride and a profound sense of belonging across all regional teams, creating emotional connections that transcended geographical boundaries.
Stronger collaboration and mutual recognition flourished between field representatives and leadership, breaking down silos and building bridges of understanding. Most importantly, the experience renewed the team’s belief that every individual’s effort creates visible impact on BD’s larger purpose of advancing health worldwide.
“This was not just an activity—it was an emotion. Seeing every pin placed by our people come together into one powerful image reminded us that we truly win together. Success Tea captured our spirit perfectly.”
— National Sales Leader, BD MDS
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The completed Pushpin mosaic became a lasting symbol of unity, displayed proudly at BD offices as a daily reminder of shared achievement and the power of collective action. The event concluded with overwhelming appreciation from leadership and heartfelt feedback from participants—marking BD MDS’s off-site return as a resounding success that would inspire future collaboration.
The Pushpin Challenge: Unity Through Action
The Foundation
Success Tea Consultants designed an extraordinary experiential activity to transform abstract goals into tangible achievement. A massive mosaic map of India and adjoining countries was created as the centerpiece, divided into 45–50 sections representing BD MDS’s operational landscape.
The Design
Each block was engineered to hold 1,000–1,100 pushpins. Teams were blended across geographies to work together, demonstrating how every pin, every person, and every effort counts toward the larger vision.
The Revelation
The completed mosaic unveiled a breathtaking image crowned by the team’s cumulative achievement number in crores — a powerful symbol of one collective impact transforming healthcare across nations.
The Execution
Regional heads guided their zones — North, South, East, and West — reinforcing both local ownership and national unity. Over 45,000 pushpins came together in a coordinated effort.
The activity was immersive, high‑energy, and deeply emotional — turning teamwork into tangible art that participants could see, touch, and remember. Every pushpin placement became a metaphor for daily work: small individual actions creating monumental collective impact.
Transformational Impact: A Legacy of Unity
Lasting Outcomes
The Pushpin Challenge delivered transformational results that extended far beyond the event itself. The initiative rekindled pride and a profound sense of belonging across all regional teams, creating emotional connections that transcended geographical boundaries.
Stronger collaboration and mutual recognition flourished between field representatives and leadership, breaking down silos and building bridges of understanding. Most importantly, the experience renewed the team’s belief that every individual’s effort creates visible impact on BD’s larger purpose of advancing health worldwide.
Testimonial
A Symbol of Unity
The completed Pushpin mosaic became a lasting symbol of unity, displayed proudly at BD offices as a daily reminder of shared achievement and the power of collective action. The event concluded with overwhelming appreciation from leadership and heartfelt feedback from participants, marking BD MDS’s off‑site return as a resounding success that will inspire future collaboration.