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Meals on Wheels

Know The Activity

Meals on Wheels is a dynamic, business simulation challenge where teams step into the shoes of food truck entrepreneurs. What seems like a simple street-side setup quickly reveals layers of complexity, from menu planning and branding to pricing strategy and customer engagement. Participants must collaborate to launch a mock food truck business, navigating real-world constraints and making strategic decisions that impact their success. This hands-on experience blends creativity with commercial thinking, pushing teams to innovate, execute, and adapt in a fast-paced outdoor setting. It’s not just about serving food, it’s about serving ideas, ownership, and excellence.

Group Size

Up to 100 People

LOCATION

Indoor/ Outdoor

Duration

90 to 120 minutes

Why should you choose it?

Encourages strategic thinking and business acumen

Promotes innovation through experiential learning

Strengthens planning and execution under pressure

Builds teamwork and role-based collaboration

Offers a fun, competitive format with real-world relevance

Result

Teams walk away with a deeper understanding of business dynamics, improved collaboration, and a renewed sense of ownership. Meals on Wheels transforms casual engagement into a powerful lesson in entrepreneurship, strategy, and execution.

Learning Outcome

Develop strategic planning and decision-making skills

Strengthen collaboration and team alignment

Practice execution in a simulated business environment

Foster innovation and creative problem-solving

Build ownership and accountability for outcomes

Enhance adaptability and customer-centric thinking

Related Activites

Have any Questions?

Teams must design unique offerings, branding, and customer experiences to stand out.

Cross-functional collaboration across roles like marketing, operations, finance, and customer service.

It blends fun with real-world business challenges, making learning immersive and impactful.

It mirrors the entrepreneurial journey—planning, pivoting, and executing under time and resource constraints.